Seven Reasons Academics Should Facebook

Why would an untenured professor open up and actively use a Facebook account? There seems to be a lot of buzz going around about the pitfalls of Facebook for faculty. So, I will dedicate this blog entry the benefits of academics joining the ranks of the Facebook users.

Reason #1: Staying Connected

One of my main reasons for using Facebook is that, like many college professors, I live in the middle of nowhere, far from most people who are important to me. Lawrence, Kansas does have its charm as a college town. Nevertheless, I am a city girl at heart. And, if I can’t be in my hometown, Washington, DC, at least I can vicariously experience urban life through the status updates of my friends and family who still live there. Through this virtual portal, I feel a sense of connection to the city I am from. For me, feeling rooted in DC is important, even though I haven’t lived there for nearly a decade.

Reason #2: Writing Accountability

I also can use Facebook to get through the somewhat isolating work of academics. One way I do this is through online writing challenges. I post as my status update: “I am about to shoot for two hours of writing today… Anyone care to join me?” Within minutes, I might have a colleague from Texas, another from Kansas, and yet another from Chicago or DC join me. Later in the day, we can compare our accomplishments. Accountability is one of the best ways to get writing done, so this is a great strategy for me.

Reason #3: Sharing Pictures with Family and Friends

Although Facebook has its merits as a procrastination tool, I also can use it to save time. For example, when I wish to share a picture of my family, I don’t have to go through my email contact list and make a decision about who wants to see yet another picture of me and the kids. Instead, I post the pics on Facebook and whoever wishes to see them is free to do so, or not. I also don’t feel the need to email my Facebook “friends” to tell them I am still alive, as they are quite aware of that via my status updates.

Reason #4: Access to Expertise

Facebook also gives me constant access to a world of expertise. If I want to know which technological device can save me time, I post a request to Facebook. Within hours, I will have a slew of suggestions. If I am looking for a movie to show to my class on hip-hop and sexuality, I can post a request for advice, and, shortly, I will have a laundry list of suggestions. If I want to know if I need an iphone or a Blackberry, I post the question to my status and soon will have a variety of suggestions.

Reason #5: News Filter

Facebook also works as a news filter. Why sift through the news about the debt ceiling crisis, when my Facebook friends who are area experts post links to news articles with the heading: “A must-read about the debt ceiling.” Others might post links with the heading: “Best article I have read on ICE's latest decision.” There’s the article to read on that one! And, I can return the favor when I come across articles in my areas of expertise.

Reason #6: Networking

Facebook is also a networking tool, particularly for taking advantage of “weak ties.” Recently, I wanted to meet the author of a successful book to ask her some questions about publishing. I looked her up on Facebook and discovered that we had two friends in common. I emailed one of them and asked for an introduction. Two days later, we were in direct email contact. As another example, in the past year, I have several received lecture invitations from Facebook friends. My constant virtual presence in their lives likely increased the likelihood they would invite me to speak.

Reason #7: Self-promotion

Last, but not least, Facebook can be a useful tool for self-promotion, academic-style. If I have an article published in a scholarly journal or a political blog, I can post a link to it, and the 200-plus academics who I count among my “friends” have access to my latest work. I also advertise this blog on Facebook. Many of the people who access this website access it through Facebook. You also can create Facebook pages for your book and promote it in that fashion.

Of course, if you, like me, use Facebook for professional as well as personal purposes, it is wise to be judicious about what you post. So, I have a few rules I abide by.

1. No disparaging students on Facebook.
2. No allusions to illegal or unethical activity, even as a joke.
3. No direct attacks on my place of employment or those people who employ me.
4. No personal attacks.
5. No posting anything I wouldn’t be comfortable with the whole world seeing.
6. Delete comments from “friends” that I find distasteful.

Overall, I find Facebook to be a useful tool to keep me connected to my friends and family, whether I am in Lawrence, Kansas, Kingston, Jamaica, or Washington, DC.